‘Break the taboo and check your poo’: Kleenex partners with Bowel Cancer Australia for awareness campaign

June 5, 2025 10:53

Kleenex has teamed up with Bowel Cancer Australia to transform the humble loo roll into an awareness “game changer”, in a new nationwide campaign.

Bowel Cancer Australia is known for its provocative humour in marketing, including its 2019 ‘Golden Nugget’ campaign where young Aussies were given a chance to win a 24-carat solid gold poo, and its campaign featuring the voice of acclaimed comedian and actress Miriam Margolyes in 2023.

This latest campaign, led by We Are Different, is no different. It encourages Aussies to “break the taboo and check their poo”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.