The Weekend Mumbo: The risks and rewards of creatives taking on s*** clients
Welcome to the Weekend Mumbo.
We’re trying something new this week – posting the piece on the website straight away.
We’ll still send out the Saturday morning email letting you know that it’s been published. But by directing you to the website to read it, it means we can add some multimedia elements like the video today without fear of them being formatted oddly in certain inboxes. There may be images or graphs in the future.
My pet hate is getting a few paragraphs into an email with compelling content and encountering a mandatory ‘Read more’ link to a website. This often happens when I’m on a country train or in some other situation with weak and/or intermittent internet connectivity. There’s enough download speed to read the text of emails but not enough to click through to the web page.