Brendan Greaney exits VMLY&R Brisbane as ECD to launch creative consultancy ‘Exactly Different’

VMLY&R Brisbane’s executive creative director, Brendan Greaney, has departed the agency to launch his own creative consultancy – Exactly Different – and to “see his family during daylight hours”.

Greaney departs the agency after spending more than eight years with the company, joining VMLY&R before the two businesses (Y&R and VML) merged late last year.

Greaney’s last day is Friday March 1

Joining Y&R in 2010 as a creative group head, Greaney was promoted to ECD nearly three years later.

He joined the agency from Leo Burnett where he was a creative group head.

“Nine years ago, we set about creating a world class agency that just happens to be based in Brisbane. I’m incredibly proud of the team here and what we’ve achieved.

“Now it’s time to move onto other things, like focussing on my consultancy and seeing my family during daylight hours,” he said in a statement.

Paul Nagy, chief creative officer at VMLY&R, added: “Brendan specifically asked me to say something nice about him – ‘especially how talented and handsome he is’… So I can confirm he’s definitely a talented bugger who’s been one of the cornerstones of the agency’s success over a long period of time.

“In the looks department however, I’d go with vintage and gangly. But he’s bloody funny, and a personality like that goes a long way. Regardless, I will miss him heaps and wish him every success in his new adventure.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.