Brendon Peters appointed e-commerce director of Havas Market

Havas Media Group has appointed leading e-commerce practitioner Brendon Peters as e-commerce director of Havas Market, the Group’s newly-launched full-service e-commerce offering.

The key appointment will see Peters help develop Havas Market’s commerce product suite across the Australian offering’s full spectrum of capabilities, including commerce consultancy, customer experience, ecommerce and online marketplace strategy, fulfilment strategies, operations, CRM, and analytics.

Brendon Peters

Peters brings years of experience in the ecommerce realm to the newly created role, including as e-commerce manager at ASX-listed Noni B Group, head of e-commerce at House of Quirky, a senior consultant at Practicology ANZ and global ecommerce accelerator, Pattern International.

In April, Havas Media Group launched Havas Market, a full-service ecommerce offering for Australian brands. It aims to create effective, digital shopping experiences that generate incremental revenue for clients.

Havas Media Group CEO, Virginia Hyland, said: “Brendon Peters’ appointment is a game changer for Havas Media. He deeply understands the challenges of marketers and is one of the best e-commerce professionals in Australia. Brendon has a wealth of experience, both client and agency side, and a credible, unique point of view around how we can design and deliver a meaningful impact on a business as a proven partner.”

“The past 12 months have seen us grow and transform some of Australia’s most loved brands in the ecommerce space. With Brendon joining the team, our clients will immediately reap the benefits of his proven experience as they continue their ecommerce journey.”

“He will work closely with clients to collaboratively solve complex business challenges and transform their ecommerce strategies to deliver tangible results, including driving incremental revenue. Another key component of Peters’ role will involve providing end-to-end strategic recommendations across the entire ecommerce ecosystem.”

Peters looks forward to helping clients leverage new, and emerging opportunities as brands rapidly shift their focus to online sales: “I’m beyond excited to join Havas to elevate the Havas Media ecommerce capability. We’ve been able to draw on my history working in-house for brands, and more recently as an ecommerce consultant, to tackle the unique challenges our clients are facing.

“By putting the customer first, we are creating superior customer experiences across all our clients’ channels – helping them achieve targets, but also helping them understand their business needs to scale,” he said.

Havas Market is a tailored iteration of the global Havas e-commerce offering designed for the needs of the Australian market. Its capabilities have been fully integrated into the broader Havas Media business, ensuring ecommerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the entire customer journey.

Last month, French company Vivendi published its Q1 2022 financial results, within it the reporting of Havas Group’s financial results.

Havas Group made an excellent start to the year with double-digit organic growth. For the first quarter of 2022, revenues were €591 million (A$881 million), up by 17.7% compared to the first quarter of 2021.


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