Jane Goodall the face of latest Boody campaign via Clemenger BBDO Sydney

B-Corp certified Australian underwear brand Boody has launched a new brand platform in its first campaign from Clemenger BBDO Sydney, following the agency’s appointment to Boody’s creative account in December 2021.

The new platform, ‘The Official Underwear of the Entire Planet’, positions Boody as the underwear brand not just for every person on Earth, but for everyone on Earth as well, reminding audiences that even small decision, like underwear brand, can have an impact on the planet.