Brent Hill exits SATC, new marketing boss announced

June 2, 2021 9:20

The South Australian Tourism Commission (SATC) has appointed Erik de Roos as executive director of marketing, following Brent Hill’s resignation.

Hill joined the SATC in November 2015 and is departing for a new role in the Pacific, although exact details of his new role are yet to be shared.

Hill was widely seen as one of the most effective travel and tourism marketers while at SATC, with its campaigns largely acknowledged as being market leading. Some of the most notable work from SATC during his tenure was the #BookThemOut campaign, delivered with speed in the wake of the bushfires of 2019/20, Old Mate, which created a firestorm of feedback, and the 120 hour live ad campaign.

Hill speaking at the Mumbrella Travel Marketing Summit

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.