Brent Kerby steps into Clemenger BBDO Sydney CEO role

Managing director of Denstu Creative in Sydney, Brent Kerby, has been appointed as CEO of Clemenger BBDO Sydney.

He replaces Pete Bosilkovski, who was revealed to be departing the agency in November 2021. Kerby departs Dentsu after six years and will join the Clemenger Group agency next month.

Kerby swaps Dentsu for Clemenger Group

New CEO of Clemenger Group, Les Timar said: “Brent is a new age leader who brings a strong commitment to creativity, matched with deep experience in data-led and technology-enabled campaigns.”

“He is highly respected and admired by both his colleagues and clients. His leadership and unique creative skills will drive new and innovative integrated solutions for our partners.”

The move comes after this morning Dentsu revealed that Kerby would be leaving its creative businesses in Australia. He moves the other way to CHE Proximity chief strategy officer and MD of its Sydney office, David Halter, who joins Dentsu from the Clemenger Group agency.

Timar continued: “His commitment to DE&I also stands out, having developed initiatives both internally and with client organisations, including driving Australia’s first Indigenous Reconciliation Action Plan for a creative agency. I am confident he will foster a modern, agile and inclusive workplace.”

Brent Kerby said: “Clemenger BBDO had been at the pinnacle of commercial creativity for as long as I can remember, so it’s no exaggeration to say that joining the team is a dream come true. With the skills in the Sydney team and the capability in the Clemenger Group, I see opportunity everywhere; for clients, for talent, and to create iconic work that proves that creativity is always the answer, today and tomorrow.”

Kerby joined BWM from Havas Worldwide in 2016, and been managing director of both BWM Isobar (then BWM) and Denstu McGarryBowen since August 2019.

There were suggestions around the industry that following Bosilkovski’s resignation in October, there would be structural changes made within the Sydney outlet.

Timar took on the group CEO role on the first day of the year, replacing long time CEO, Robert Morgan, who keeps his chairman role. 

Dentsu ANZ CEO, Angela Tangas said this morning: “I would personally like to thank Brent for his commitment and dedication during this time as we continue to focus our efforts on being ANZs most progressive creative offering. It’s been an incredible journey and we wish him all the best for the future.”


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