Bride and Prejudice returns to Seven with 438,000 metro viewers
Seven has had another disappointing launch with Bride and Prejudice – The Forbidden Weddings returning to the network for its third season to 438,000 metro viewers on Wednesday night, beaten in the slot by Nine’s The Block (853,000) and ABC’s 7.30 (536,000) and Hard Quiz (670,000).
The program, which sees couples try to organise a wedding while a parent does their best to break up the relationship, is just the latest in a string of slow starts for Seven in 2019.
Bride and Prejudice has had a demure launch in 2019
In June, the broadcaster launched The Super Switch, a rework of the Seven Year Switch, to just 308,000 metro viewers. The show was quickly moved to a multi-channel after it failed to build an audience.
August brought The Proposal which landed to 307,000 metro viewers. The Real Dirty Dancing brought in 580,000 for its first episode, while Secret Bridesmaids’ Business – a scripted drama from Seven Studios – landed to 426,000.
2018 wasn’t a great year for the network’s new programming either – Back With The Ex landed to just 449,000, Dance Boss brought in 599,000 and The Mentor delivered 489,000.
Bride and Prejudice did better in 2018, bringing in 633,000 metro viewers for its first episode and wrapping up to 699,000. In 2017, the first season’s launch episode brought in 874,000 metro viewers.
The best entertainment TV results for 2019 for Seven was The All New Monty: Ladies’ Night which brought in 1.031m metro viewers for the latter half.
Seven’s strength remains in its news and sport content, with Seven News still the most-watched program of Wednesday night (940,000), sitting easily above Nine News (826,000). When regional figures were added in, Seven News hit almost 1.5m viewers (1.46m) while Nine News delivered 1.107m. Bride and Prejudice had 643,000 viewers combined.
Gruen’s second episode for 2019 brought in 758,000 metro viewers, slightly up from 754,000 last week. The show is in its 11th season and airs at 8:30pm on ABC. It pushed just over a million in regional and metro viewers combined (1.057m).
The Block and Gruen topped the three key advertising demographics – 16-39s, 18-49s and 25-54s – while Nine was easily the most-watched channel with metro audiences 25-54 (25.8% share) and 16-39 (22.6%).
The most-watched program for Ten was the second half hour of The Project (418,000) which meant the channel dropped to a 8.6% audience share, sitting below the ABC (14.3%), Seven (18.6%) and Nine (22.2%). Nine also won in the network audience shares with 29.5%, followed by Seven (27.9%), ABC (18.8%) and Ten (16.0%). Ten Bold was the most-watched multi-channel on 5.0%.
topics
ABC
back with the ex
Bride & Prejudice
Bride and Prejudice
Dance Boss
Gruen
Nine
SBS
Secret Bridesmaids' Business
Seven
television
Ten
The All New Monty: Ladies Night
The Block
The Mentor
The Proposal
The Real Dirty Dancing
The Super Switch
TV
TV ratings
Wednesday TV Ratings
Huge head start on that demo focus!
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Hannah/mUmbrella, I’d be fascinated to see the YoY declines in audience for television over the last five years vs. the decline in revenue. For all of TV’s noise around its effectiveness vs. digital, it can’t be denied that audiences aren’t what they used to be. The Block – a safe 1m a night (especially in the lead up to the finals) should be a guarantee, but it is hovering around 800k.
This feels very similar to what happened to print where 20%+ of readership would shed quarter after quarter, but revenue fell in line with it.
I wonder how TV has managed to keep revenues flat in the face of massive audience declines.
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