Bride and Prejudice returns to Seven with 438,000 metro viewers
Seven has had another disappointing launch with Bride and Prejudice – The Forbidden Weddings returning to the network for its third season to 438,000 metro viewers on Wednesday night, beaten in the slot by Nine’s The Block (853,000) and ABC’s 7.30 (536,000) and Hard Quiz (670,000).
The program, which sees couples try to organise a wedding while a parent does their best to break up the relationship, is just the latest in a string of slow starts for Seven in 2019.
Bride and Prejudice has had a demure launch in 2019
Huge head start on that demo focus!
Hannah/mUmbrella, I’d be fascinated to see the YoY declines in audience for television over the last five years vs. the decline in revenue. For all of TV’s noise around its effectiveness vs. digital, it can’t be denied that audiences aren’t what they used to be. The Block – a safe 1m a night (especially in the lead up to the finals) should be a guarantee, but it is hovering around 800k.
This feels very similar to what happened to print where 20%+ of readership would shed quarter after quarter, but revenue fell in line with it.
I wonder how TV has managed to keep revenues flat in the face of massive audience declines.