Bridgerton, Harry Potter stars feature in new Uber Eats campaign
Uber Eats has launched the latest iteration of its ‘Get almost, almost anything’ platform with new creative featuring the likes of Bridgerton actress Nicole Coughlan and Harry Potter actor Tom Felton, via Special Australia.
The campaign explores the chaos that would ensue if the brand was actually able to deliver anything, and instead reminds Aussies that they can order almost anything from the app.
It builds on the platform that launched at the start of the year, which featured Kris and Kendall Jenner, Abbie Chatfield and Shannon Noll among others.
The hero films featuring Coughlan and Felton see the two trying to order some unusual things, only to learn the hard way that it is better not to – as real world consequences kick in.
Coughlan, known as a hopeless romantic in period drama Bridgerton, tries ordering ‘period romance’ on the app, while Felton, famous for his role as Draco Malfoy in the Harry Potter series, attempts to order a magic wand.
The global duo also play it out in a series of social spots.
Channa Goonasekara, brand lead at Uber Eats ANZ, said: “Being able to partner with two world class actors in Tom and Nicola gave us the opportunity to build on our ‘get anything’ narrative in ways we could have only hoped for at the start of this creative process.
“This almost cinematic elevation of these spots is the perfect layer on top of our first iteration of the Get almost, almost anything campaign fronted by iconic mother daughter duo Kris and Kendall Jenner.”
James Sexton, Special Australia’s Uber creative director APAC, added: “Uber Eats just being willing to actually highlight what they don’t deliver versus what they do, has let us have a direct conversation about their widely expanded offering in a way that creates simple entertainment and brand cut through.”
Max McKeon and Harry Neville-Towle, creative directors at Special Australia, commented: “If you think about it, you really don’t want literally anything. It can trigger a national manhunt or burden you with time travelling misogynists.
“It turns out that maybe almost, almost anything is just the right amount. And the simple Yes, No structure we’re using to point this out across all channels seems to be the perfect way to make the point,” they said.
The campaign has been exported globally to Taiwan, Canada and the United States.
It has more than 40 different product-based films, including 20 OOH executions, as well as social and radio.
Other assets:
Credits:
Client: Uber Eats
Senior Director, Head of International Marketing: Lucinda Barlow
Director Of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: David Griffiths
Brand Lead, ANZ: Channa Goonasekara
Brand Marketing Associate: Holly Dover
Brand Marketing Associate: Rebecca Selth
Global Creative Executive Director: Danielle Hawley
Creative Director, APAC: Adam Ledbury
Social Media Lead, ANZ: Joshua Pickstone
Media Lead, APAC: Louisa Chu
Director of Communications, ANZ: Peta Fitzgerald
Senior Manager, Communications ANZ: Nick Vindin
Creative agency: Special Australia
Founding Partners/CEO : Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Creative Director: James Sexton
Lead Creatives: Max Mckeon & Harry Neville-towle
Creatives: Hannah Mccowatt & Laura Grimshaw, Mark Starmach & Alastair Flack, Simon Gibson & Nils Eberhardt, Noah Regan.
Managing Director: Lauren Portelli
Team Lead: Caity Cowper
Business Director: Claire Emery
Business Manager: Armaity Pavri
Business Manager: Genevieve Bowes
Group Strategy Director: Celia Garforth
Strategy Director: Kellie Box
Head Of Film Production: Sevda Cemo
Executive Producer: Paul Johnston
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Lead Integrated Producer: Sonia Ebrington
Digital Producer: Stacey Szabo
Head Of Design: Adam Shear
Designer: Maggie Webster
Finished Art: Jen Bailey
Special made production
BTS: Jake Ward
Lead Editor Online films: Fraser Kelton
Editor – Online films: Anthony Gibbs
Media agency: EssenceMediacom
Social agency: Hello Social
Retail: H/Commerce
Production company: The Sweet Shop – brand
Director – Brand: Damien Shatford
Cinematographer: Stefan Duscio
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Allison Lockwood
1st AD: David Lethem
Hair & Make-up: Olivia Simpson
Art Director: Nicki Gardener
Casting Director: Danny Long
Stylist – Nicola Couighlan: Aimee Croysdill
Hair – Nicola Couglan: Gavin Anesbury
Make-up – Nicola Coughlan: Cat Smith
Post production – brand: Post house: Arc Edit
Executive Producer: Daniel Fry
Post Producer: Jess Ryan
Editor: Luke Haigh
Colourist: Matt Fezz
Flame Operator Lead: Richard Lambert
Flame Operator: Patrick Campbell
Production company stills: Chee Productions – brand
Photographer: Christopher Tovo
Managing Director: Tamiko Wafer
Executive Producer: Matt Chee
Retouching: Visual Thing
Production company: The Sweet Shop – product
Cinematographer: Stefan Duscio
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Jane Smith
1st AD: Nikki Long
Post production – product: Post house: Arc Edit
Executive Producer: Daniel Fry
Post Producer: Jess Ryan
Editor: James Ashbolt
Colourist: Matt Fezz
Flame Operator Lead: Richard Lambert
Flame Operator: Patrick Campbell
Production company stills: Pool Collective
Photographer: Danny Eastwood
Managing Director: Cameron Gray
Operations Director: Courtney Lewis
Retouching: Cream Studios
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
Channa Goonasekara
get almost almost anything
Harry Neville-Towle
James Sexton
Max McKeon
Special Australia
Uber Eats
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