Tourism Australia takes creative and digital to pitch

September 15, 2023 10:49

Tourism Australia has begun a competitive tender process for its integrated global creative and digital services, seeking to evolve its approach to respond to future opportunities and challenges.

It is looking to move towards a panel model for creative and digital agency providers, and has said it is open to a range of potential panel types from tenderers.

Tourism Australia’s brand ambassador, Ruby the souvenir kangaroo

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.