Bring a client to Circus, agencies urged

Communications Council chairman Anthony Freedman has urged agency bosses to consider bringing clients to this month’s Circus festival of commercial creativity – the biggest event produced by his organisation since the merger of AWARD, the Advertising Federation and the Account Planning Group.

Speaking on The Mumbrellacast, Freedman – who is also CEO of ad agency Host – said: “There’s a lot of stuff there that would be really good people to think about inviting their clients to. There should be stuff that’s inspiring and thought provoking. If you do attend with clients you might end up walking away with some interesting stuff to talk about in subsequent weeks.”

He said:  “It’s the first project of scale from an event point of view that represents the membership and the interest areas of all the industry bodies that came together to form the Communications Council.”

The three day Circus event takes place in Sydney. It includes the return of the APG-organised Battle of Big Thinking on Thursday February 24 in which 15 speakers attempt to persuade the audience of their point of view in less than 15 minutes. Subject areas include advertising & marketing, business, government & social, media and storytelling. Speakers include representatives from Google, One Laptop Per Child and the Sydney Morning Herald and speakers such as Gruen Transfer producer Jon Casimir and marketing author Prof Byron Sharp.

Circus also sees a series of keynote speakers on Wednesday February 23 including Goodby Silverstein’s ECD  Erik Vervroegen, BBH Asia chairman Charles Wigley and Nike’s global brand creative director Jose Cabaco.

Friday February 24 sees a series of award-winning case studies before the AWARD awards on Friday night. Speaking of the large number of AWARD categories, Freedman conceded: “I went to my daughter’s school sports day just before Christmas and everybody got a prize. Maybe it’s just the world we live in.”

The Circus website is available here. (The Circus site is Flash-based so not viewable on Apple mobile devices – details are also available on the Communications Council website.)


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