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‘Bringing the most elite and unbiased news to all Australians’: Seven’s big play under new boss

Seven has launched a new 7NEWS app, wrapping together real-time coverage and breaking news alert with content plucked from Sunrise, The Morning Show, Spotlight, and Seven’s sporting broadcasts.

This is the first major move under the new head of Seven West Media’s newsrooms, Anthony De Ceglie, who came to Sydney in late April, after dominating Perth as the West Australian Newspapers editor-in-chief.

De Ceglie took over as the director of news and current affairs and editor-in-chief at Seven West Media, replacing Craig McPherson, who held the role since 2015, and stood down amidst turmoil at the network.

De Ceglie also recently launched The Nightly — Seven’s big run at the News Corp dominated digital news market on the east coast — which drew 1.8 million site visitors in April, its second month of operations. “In only its second month, The Nightly has already amassed an audience 60 per cent the size of The Australian Financial Review, and more than 50 per cent of The Australian,” Seven announced last month.

Like The Nightly, and unlike The Australian and the AFR, the 7NEWS app will not be paywalled, and can be downloaded on Apple and Android operating systems for free.

The app is designed to be customised – and offers a variety of user options, from breaking stories alerts and rolling global news, to a user-driven feed across verticals such as lifestyle, entertainment, finance, politics, and business.

There’s also “seamless integration of video content” from Sunrise, The Morning Show and 7NEWS Spotlight, plus a sports hub with live updates, stats, fixtures, and “comprehensive coverage” across AFL, AFLW, and cricket — the properties that Seven has broadcasting rights to.

De Ceglie said the app has been “designed to be truly user-first, offering a personalised experience that will deliver premium news, sport, business, entertainment and lifestyle content across any mobile device for free in the way people want”.

“Our team of reporters, presenters, producers, analysts and technicians are committed to bringing the most elite and unbiased news to all Australians.”

Less hard-hitting is the apps “dedicated section for deals, offers and competitions” where users “can stay ahead of the curve with firsthand reviews, advice and recommendations on the latest products and services”.

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