Brisbane 2032 appoints former Tourism Fiji CEO as its new marketing officer
Former Tourism Fiji CEO Brent Hill has been appointed the chief marketing officer for the Brisbane 2032 Olympic and Paralympic Games organising committee.
Hill remit will include the oversight, planning, and delivery of the Brisbane 2032 brand assets, marketing, and experiential campaigns, as well as the live sites across Australia and abroad. He will start at Brisbane 2032 in November.
Hill finished up at Tourism Fiji last month, after announcing his departure in early June.
Potentially, the only decent appointment B32 have made thus far. Clearly has the global chops to really start positioning the Games as something people, businesses and athletes can get behind. If he’s given freedom to work alongside the commercial team and influence how deals are shaped, then they may start landing some big scalps. Current market talk is around the rigidity of the commercial offering, and lack of built-in marcomms opportunities, for the exorbitant fees being asked.