Brisbane 2032 appoints former Tourism Fiji CEO as its new marketing officer
Former Tourism Fiji CEO Brent Hill has been appointed the chief marketing officer for the Brisbane 2032 Olympic and Paralympic Games organising committee.
Hill remit will include the oversight, planning, and delivery of the Brisbane 2032 brand assets, marketing, and experiential campaigns, as well as the live sites across Australia and abroad. He will start at Brisbane 2032 in November.
Hill finished up at Tourism Fiji last month, after announcing his departure in early June.
He started that role during the pandemic, with the role of rebuilding the country’s flagging tourism reputation after it was dubbed ‘the COVID capital’ in 2021, as the virus raged through the holiday destination.
Brent Hill will steer the marketing for the biggest event in Brisbane’s history.
Hill worked closely with the Fijian Government to reopen the country to tourists in late 2021, launching the campaign ‘Fiji is open for Happiness’ to welcome back holidaymakers.
He shared his insights during a memorable Mumbrella360 panel in 2023 on the tough but rewarding marketing push.
Prior to this work, Hill held national and international executive marketing positions across numerous sectors over two decades, including tourism, government, finance, retail and telecommunications.
“As a proud Australian, I vividly remember the excitement across the country 25 years ago as Sydney and communities across this country celebrated our home Games,” Hill said.
“In 2032, the world’s attention will be on Brisbane and Queensland and we have an incredible opportunity to elevate the city and state on the global stage like never before.
“I can’t wait to promote the wealth of accolades, people and experiences that makes us unique and attracts millions of people to our shores every year.”
Image: Brisbane 2032
Brisbane 2032 CEO Cindy Hook said Hill’s experience will help “highlight Brisbane and Queensland on the world stage in 2032, as millions visit and billions tune in”, in a media release.
“Having Brent’s global marketing and tourism experience positions us to maximise the opportunities the Games will afford, including supporting lasting legacies for Brisbane, Queensland and beyond,” she said.
“Brent has a strong track record in executing global strategic campaigns and activations. I’m looking forward to working with him and the broader team to bring our brand to life.”
Brisbane 2032 president, Andrew Liveris praised Hill’s “significant experience focusing widespread attention on specific campaigns, leading teams to deliver effective and sustained marketing and brand awareness and capturing hearts and minds for a unified cause.”
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Potentially, the only decent appointment B32 have made thus far. Clearly has the global chops to really start positioning the Games as something people, businesses and athletes can get behind. If he’s given freedom to work alongside the commercial team and influence how deals are shaped, then they may start landing some big scalps. Current market talk is around the rigidity of the commercial offering, and lack of built-in marcomms opportunities, for the exorbitant fees being asked.