Brisbane-based creative agency, Brother & Co, has launched a campaign to promote itself.
The OOH and digitally-led campaign showcases images of a brother and sister on adventures in space, a forest and in a mysterious old house, and boasts the tagline ‘It’s good to have a brother’.
The space scene that features in Brother & Co’s campaign
According to the agency, the campaign looks at the theme of protection, as the brother shield the sister from various dangers in each scene.
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The children featured in the campaign are a real-life brother and sister.
The space scene was shot by photographer Damien Bredberg, over the course of a day.
Co-founder and managing director, Kurt Viertel, said: “Two observations came together to inspire the campaign. Our clients often remark how reassuring it is to know Brother has their back. By contrast, prospective clients that happen upon us often quip that with our approach they are surprised they hadn’t heard of us. Clearly, by obsessing about our clients’ business we had inadvertently overlooked our own profile.”
Co-founder and ECD, Piet Human, added: “Like any service business, half of the competitive difference is realised during the experience, communicating this difference is never easy, especially for creative agencies. Out of all of our ideas we felt this simple metaphor, best captured our story.”