Brisbane radio ad market drops by 10% in June

The Australian metro radio market had a brutal month in June, with Brisbane dropping by nearly 10% and Perth by nearly 7%.

Melbourne and Adelaide also fell away, leaving Sydney the only market to show slight growth compared to the same month a year before according to new data from Commercial Radio Australia.

June 2012:
  • Sydney – $19.78m +1.58%
  • Melbourne – $17.847m -3.33%
  • Brisbane – $9.17m -9.57%
  • Adelaide – $5.83m – down 5.4%
  • Perth- $7.673 million -6.57%
  • Brisbane – $9.17m -9.57%
  • Total metro – $60.31m -3.44%

Meanwhile, the radio market also went slightly backwards during the last financial year, the numbers compiled by Deloitte suggest. Radio’s annual revenue for Australia’s five capital cities was down by 0.47% to $680.7m.

Sydney saw the biggest drop, by just over 2%, while Adelaide had the greatest growth of 3.4%.

FY 2011/12:

  • Adelaide – $65.54m +3.4%
  • Melbourne – $204.87m + 0.19%
  • Brisbane – $109.62m -35%
  • Perth – $90.74m -0.88%
  • Sydney – $209.93m -2.12%
  • Total metro – $680.7m -0.47%
Joan Warner, the chief executive of the CRA said in a statement: “Across the board radio has done well to retain its revenue share in what is an increasingly competitive and volatile media market.

“Radio is continuing to perform in comparison to other traditional media in maintaining a solid revenue base and its multiplatform delivery is a major component of its effectiveness for advertisers.”



Sign up to our free daily update to get the latest in media and marketing