Brisbane radio ratings: ARN’s 97.3FM breaks from the pack

In the hotly contested Brisbane radio market the Australian Radio Network’s 97.3FM has pulled away from the pack, according to the latest radio ratings survey results from Neilsen.

Across Monday to Friday, Breakfast and Drive, the station gained ground on its commercial FM competitors, as the others saw a decline, except for B105’s Drive which saw an increase from 11.7% to 12.2%.

In Monday to Friday the station increased from 11.8% to 14.4%.

In the final survey of 2011, Within the same time slot, just a few points of a percent separated the key commercial FM stations, all sitting within the 11% mark.

In this survey, results show B105 drop from 11.2% to 10.3%, Triple M down from 11.6% to 9.9% and Nova106.9 down from 11.7% to 10.7%.

The ARN station also extended its lead in Breakfast with hosts Robin, Terry and Bob for an increase from 11.2% to 12.9% as B105’s Labby, Stav and Abby took a drop to 9.7% from 10.1%, Triple M’s Marto Pete and Michelle from 11.2% to 9.1%, Nova106.9’s Ash, Kip and Luttsy dropped only slightly from 10.1% to 10%.

In Drive, again 97.3FM was up from 12.3% to 14.6%, passing Nova, which was down from 15.4% to 14.2%. As mentioned, B105 saw an increase in share and Triple M dropped from 10.7% to 9.1%

However in Breakfast overall, ABC612 leads the listenership due to an increase from 12.8% to 15.1%.


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