Brisbane radio ratings: Macquarie Sports Radio begins to shed its Talking Lifestyle past

The newly-launched Macquarie Sports Radio has increased share points across breakfast, drive and overall share in Brisbane, and is no longer the station with the lowest overall share in the city.

The station had disastrous results in other cities – falling 1.1 share points in Sydney to just 0.8%, and 0.1 points to 0.3% in Melbourne – but in Brisbane lifted 0.6% to a 1.1% share.

The newly-launched network, which was previously Talking Lifestyle, counts its new audience from April 4. This survey period ran from April 22 to June 30.

The station also increased 1.3 points in the evening, which helped boost its overall share.

The lowest overall share crown now goes to ABC News, with 0.8% of people 10+.

In the fourth GfK radio ratings survey of the year, Nova 106.9’s breakfast show featuring Ash Bradnam, Kip Wightman and David ‘Luttsy’ Lutteral has retained its breakfast crown with a 12.7% share.

There wasn’t much change at the top, with Hit 105’s show with Abby Coleman, Stav Davidson and Matty Acton continuing to hold onto its 12.5% share, keeping it in second place.

Brisbane radio ratings survey 4 2018 Source: GfK (Click to enlarge)

ARN and Nova’s 97.3 FM featuring Bob Gallagher, Bianca Dye and Terry Hansen fell 0.6 points, but still held onto its third place slot in breakfast.

Mike van Acker has been announced as Hansen’s replacement from July 16, after he announced in June he would be leaving the show due to health problems related to punishing breakfast hours. 

Over in drive, Kate Ritchie, Tim Blackwell and Marty Sheargold’s Nova 106.9 drive show easily retained its first place position, despite a 0.6 point fall from the previous survey to a 15.2% share.

Hit105’s new format featuring Carrie Bickmore and Tommy Little, followed by Dave Hughes and Kate Langbroek fell slightly from last survey, with a 0.3 point fall to 14.1%.

Triple M’s drive show featuring Mick Molloy and Jane Kennedy recovered somewhat from the previous survey’s 1.8 point fall, increasing this time around by 1.0 point to an 11.1% share.

Thanks to a strong performance across both breakfast and drive, Nova 106.9 edged 97.3 FM out of the running for largest overall share, with 12.2%.

97.3 FM fell 1.1 points to 11.9%, putting it in second place in overall share, after tying for the top spot in the previous survey. Hit 105 is pulling up behind it, with 11.8%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.