Perth radio ratings: Nova 93.7 wins breakfast for sixth survey in a row
Perth’s Nova 93.7 has won the breakfast battle for the sixth survey in a row, finishing the year with a 14.4% breakfast audience share.
Nova Entertainment’s breakfast trio Nathan, Nat & Shaun improved 0.4 ratings points from survey seven and managed to hold onto first place.
Owned by Southern Cross Austereo, Mix breakfast’s team of Clairsy, Matt & Kymba came in second after jumping 1.1 ratings points from 12.2% to a 13.3% breakfast audience share.
Meanwhile 96FM’s Music Breakfast with Brad Pottinger dropped 0.5 points to an 8.9% share.
Hit 92.9’s Heidi, Will, Woody came in fourth despite climbing 1.6 ratings points in the breakfast battle. Next year, Heidi Anderson will be joined by ex-Hawthorn and West Coast Eagles midfielder Xavier Ellis and Canberra radio host Ryan Jon as Will and Woody move to ARN’s national drive slot to replace Dave Hughes and Kate Langbroek.
The trio finished with an 8.6% audience share, beating Triple J’s 8%.
The AM stations saw 6PR fall 0.1 points to 11.1%, followed by ABC Perth’s 10.7%, 6iX’s 4% and ABC News’ 1.5% breakfast share.
Perth radio ratings survey 8 2017. Source: GfK | Click to enlarge
For the FM drive battle Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold improved 0.5 points to a share of 15.2% to take out the top spot for the last survey of the year.
Coming in second place was Mix’s Lisa and Pete who jumped 0.9 points from 14% to 14.9%.
Third place holder was Triple J, which lost some traction, dropping 0.8 points to a 10.7% share.
Meanwhile Hit 92.9 came in fifth with an 8.4% share beating ABC FM’s 2.8% share.
The AM stations took a hit in the drive battle as 6PR fell 0.2 points to 7.9%, while 6iX dropped 0.8 points to 4%.
Perth radio ratings survey 8 2017. Total audience share. Source: GfK
In overall audience share Nova missed out on the first place crown which went to Mix 94.5 as it grew in popularity by 0.5 points to 14.6%
Nova climbed one ratings point to score an overall audience share of 13.7%.
Third place went to 96FM as it lost 0.4 points to a score a share of 10.2%.
Hit came in fourth place, after jumping 1.4 ratings points to a 9.2% share.
Meanwhile the AM stations saw ABC Perth’s win in popularity with a 7.6% share, beating 6PR’s 7.5% share, 6iX’s 4.3% and ABC Perth’s 7.6%.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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