Brisbane radio ratings: Nova still #1 but the battle for breakfast hots up
Nova Entertainment’s Brisbane radio station retained its market-leading position across breakfast, drive and overall in the latest GfK radio ratings survey.
Ash, Kip and Luttsy with Susie O’Neill recorded another win on breakfast, with a slight 0.2 point dip to an 11.8% share of listening, but the pack behind them is closing in.
Ash, Kip and Luttsy with Susie O’Neill
Their closest competitor as of survey four, taken between 18 April and 26 July, is Triple M’s Marto and Margaux with an 11.0% share (+0.8 points). The show continues to perform well despite the loss of Nick Cody to Fox FM at the start of the year.
In third spot on breakfast is ABC Brisbane’s Craig and Loretta, steady with a 10.3% share, and just ahead of 97.3 FM’s Robin, Terry and Bob on 10.0% after a 0.8 percentage point rise.
The biggest faller in the breakfast slot was 4KQ’s Laurel, Gary and Mark, who dropped 1.2 points to land with 9.1%.
In the overall standings, Nova has a 10.8% share (-0.3), with 97.3 FM in second, rising 0.4 points to 10.2%. Triple M rounds out the top three spots with a 9.9% share, down -0.3 points.
Brisbane Radio Ratings – Survey 4 2021 [click to enlarge]
Kate, Tim and Marty remain streets ahead of the competition on drive, holding the slot for Nova despite a -0.8 point dip to 14.5%.
The biggest riser on drive was Molly on Triple M, up 0.9 points to a 10.7% share, and now in second overall behind 97.3 FM’s Will and Woody (10.9%).
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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