Nova gets its groove back in latest Brisbane radio survey
Nova 106.9 has reclaimed its lead in the Brisbane market after experiencing a 0.8 point drop in its overall share last survey. The network has returned to the top spot for all people 10+ and the breakfast slot, with an 11.1% and 12% share respectively, according to the latest GfK radio ratings report for 28 February to 3 April and 18 April to 22 May.
Nova’s breakfast line-up of Ash, Kip and Luttsy with Susie O’Neill regained share lost this year, after dropping 0.2 points and 1.6 points in the previous two surveys.
Also in breakfast, ARN’s 4KQ tied with ABC, while overall there was only a point one percentage point difference between second placed 4KQ and third place Triple M. 4KQ had the largest drop for the breakfast slot, down 0.7 points.
Triple M’s performance was steady overall, with the station getting back in the mix after struggling to hit scale the heights it did with former breakfast hosts Lawrence ‘Moonman’ Mooney and Robin Bailey.
Brisbane Radio Survey Three [click to enlarge]
In the drive segment, Nova’s previous survey drop of 1.5 points has been repaired, with drive juggernaut Kate Ritchie, Tim Blackwell and Joel Creasey gaining two points this survey. The trio now hold a 15% share and continue to be the market leaders in the slot, followed by B105’s Carrie Bickmore and Tommy Little and Australian Radio Network’s (ARN) 97.3FM, both on 10.8%.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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