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Broadsheet launches new membership platform

One of Australia’s independent publishers, Broadsheet Media, is today launching Access, a subscription membership program and platform that offers members access to some of Australia’s restaurants and cultural events, via exclusive first looks, experiences and offers.

The Access membership will be $10 a month, or $6.50 a month for those who pay annually ($78 upfront) and will be available via the Broadsheet website or access.broadsheet.com.au.

Broadsheet will, however, remain a free platform, with existing content not sitting behind a paywall. Instead, the membership program provides an additional offering for readers who want more.

Broadsheet’s director of reader revenue, Skye Rugless, commented: “We’ve spent the last six months cooking up something special for our audience. Access is full of curated experiences you won’t find elsewhere.

“The membership program is a testament to the unique work we do at Broadsheet, having been brought to life by the strong connections we have to the places and brands our readers love.”

Rugless continued: “The launch of a paid membership program is a really exciting moment in Broadsheet’s history and sets the business up for further growth. It allows us to drive engagement based on interest and create new revenue streams.”

In addition, member-only dining experiences created in collaboration with some of Broadsheet’s favourite restaurants including recently opened Society restaurant, and a range of special offers and discounts like $15 off Broadsheet’s new wine box ‘Italian Summer’ curated with Carlton wine bar Agostino.

Broadsheet founder and publisher, Nick Shelton, added: “Access is key to growing our brand and the value of Broadsheet as a business. It’s a really exciting next stage for us and we have a full team behind growing new revenue streams such as Access, so we’re excited to see how our readers respond to new ways of accessing and experiencing their city.

Examples of what Access will provide include a preview of the NGV’s blockbuster exhibition, Gabrielle Chanel. Fashion Manifesto, tickets to the Australian Ballet’s Celebration Gala, exclusive experiences at events including the Australian Open and Westpac’s OpenAir Cinema.

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