Mini goes topless in latest campaign

December 15, 2021 9:11

The BMW Group’s Mini Australia has launched a new campaign in Australia via Betty Wants In.

The campaign promotes the Mini Convertible in a tongue-in-cheek manner, with a topless couple.

https://www.youtube.com/watch?v=XirRDHKL6XQ

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Alex McLean Betty Wants In Dom Meehan Mini MINI Australia Mini Convertible The BMW Group

1 COMMENTS

Lucio Ribeiro 16 Dec 21

Bravo, Alex and team.
Good to see smart and creative work. Good on you. Lucii

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