Broadsheet Media appoints Ingrid Kesa as head of branded content

Melbourne based lifestyle website Broadsheet has appointed Vice’s Ingrid Kesa as director of branded content.

Kesa joined Vice in 2015 as editor of The Creator’s Project, the youth network’s branded content joint venture with Intel, before becoming head of branded content at the beginning of 2016.

Kesa joins Broadsheet after four year with Vice’s branded content arms

Her role at Broadsheet Studio, which won Branded Content Studio of the Year at the 2018 Mumbrella Publish Awards, will see her report to commercial director Sian Whitaker.

Kesa said: “I build stories for brands using style, intellect, and thought leadership, supporting my clients to be authentically embedded in culture. It’s clear Broadsheet is an industry leader in this field, so I am thrilled to be leading the creative arm of the business to produce world-class work in this space.”

Nick Shelton, Founder and Publisher of Broadsheet Media, added: “Ingrid is the perfect fit for Broadsheet with her passion for high-level storytelling and elevating brands in impactful ways.

“She knows how to drive success for brands through high quality content and executions that genuinely engage audiences.”


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