Broken Hill’s new brand mixes mining heritage with film

Tim Burrowes

September 28, 2011 10:15

Broken Hill has revealed a new brand to promote its studio facilities which acknowledge the remote NSW city’s mining heritage.

It features a miner’s helmet combined a film projector.

Broken Hill saw a $1m investment from the NSW Government in creating studio facilities. Max Max 4 had been due to be the first major production to use the facilities but wet weather delayed shooting because new growth removed the area’s apocalyptic backdrop.

Against the backdrop of a soaring dollar, production was then moved offshore, reportedly to Namibia.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.