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Brooke Shell departs AMPR for in-house role with Country Road’s accessory brand Mimco

Shell leaves agency life for an in-house PR role

Shell: switching agencyfor in-house

AMPR general manager Brooke Shell has departed the agency she has been with for a decade for an in-house role with the Country Road Group.

Shell had been working with the PR agency as GM after returning from maternity leave last year, alongside Lisa Curtis who joined as in January. Curtis will continue in the role alone.

Sarah Gale, AMPR managing director, told Mumbrella: “Brooke has been a committed member of AMPR for over a decade. I sincerely thank her for the contribution she has made to the business and look forward to seeing her flourish in her new role.”

Shell is joining the Country Road Group as the PR and partnerships manager at Mimco.

Fiona Killackey, Mimco head of marketing, told Mumbrella: Brooke brings with her a wealth of experience, and we are excited for her to join the Mimco team.”

AMPR clients include Ashai Premium Beverages, Cadbury, David Jones, Chemist Warehouse and Forever New.

Miranda Ward

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