Brookvale recruits Dean Boxall for new product launch via Clems

Kalila Welch

November 16, 2023 10:36

Brookvale Union has launched its second campaign in as many weeks, partnering with Clemenger BBDO to champion its latest product, Vodka Passionfruit.

The campaign stars Dean Boxall, the Australia swimming coach who went viral for his celebratory dancing at the Tokyo Olympics.

Continuing the brand’s ‘Quality Nonsense’ platform, Boxall is shown packing boxes of Brookvale Union Vodka Passionfruit with the passion he normally reserves for coaching Australian competitive swimmers.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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