Brookvale recruits Dean Boxall for new product launch via Clems

Brookvale Union has launched its second campaign in as many weeks, partnering with Clemenger BBDO to champion its latest product, Vodka Passionfruit.

The campaign stars Dean Boxall, the Australia swimming coach who went viral for his celebratory dancing at the Tokyo Olympics.

Continuing the brand’s ‘Quality Nonsense’ platform, Boxall is shown packing boxes of Brookvale Union Vodka Passionfruit with the passion he normally reserves for coaching Australian competitive swimmers.

Lucy Pratt, senior brand manager and purveyor of quality nonsense, said: “Vodka Passionfruit joins Brookvale Union’s line up of epic tasting, ridiculously refreshing, full-flavoured Aussie classics. With Brookvale Union being all about Quality Nonsense, what better way to announce the launch of this new passion-filled liquid gold than with a barrage of hip-thrusting, fist-pumping, and whoop-whooping from arguably Australia’s most passionate individual? Dean was a great sport; we just hope he doesn’t sue us for losing his voice in the process.”

Production for the campaign was handled by Clem’s in-house facility, Clemenger Studios.

Senior Clemenger BBDO creatives Ellie Dunn and Hugh O’Connor added: “Dean’s passion for life made him the perfect partner for Brookvale Union. He’s an absolute delight and he really did put a lot of passion into boxing those boxes.”

Clemenger BBDO has worked with Brookvale Union since winning the alcohol brand’s creative account in 2020. The creative agency also works with the Carlton United Breweries (CUB), the parent company of 4 Pines, which house Brookvale Union.

Just last week Clemenger BBDO launched a campaign for CUB’s Great Northern, in promotion of its new ginger beer product.

The campaign rolls out across YouTube, BVOD and social media.


Brookvale Union
Senior Brand Manager: Lucy Pratt
Brand Manager: Max Farrow

Clemenger BBDO
Chief Creative Officer: Jim Curtis
Senior Art Director: Hugh O’Connor
Senior Copywriter: Ellie Dunn
Managing Partner: Scott Balalas
Business Director: Kinsella Bruck & Ava Hawes
Business Manager: Elyse Paone
Account Executive: Golda Sanchez
Strategy Director: Leigh Arbon
Executive Producer: Karolina Bozajkovska
Senior Producer: Jo Howlett
National Traffic Manager: Karen Kushinsky
Clemenger Studios
Director: Tom Pollard
Producer: Jo Howlett
Editor: Andy Packer
Sound: Robbie Balatincz


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