Brothers battle it out for the top bunk as Suncorp taps into the itch for home renovations
Suncorp is tapping into Australians’ need for more space in their homes in its latest refinancing campaign.
The message is revealed in ad featuring a pair of brothers’ creating chaos in the home during their daily battle to win the top bunk.
The issue is resolved by a renovation of their room providing two top bunks with homeschooling spaces down below.
The ‘Make your house more home’ campaign carries on Suncorp’s new brand platform, ‘That’s the Suncorp Spirit’, which launched in March.
As Suncorp is a sponsor of Nine’s The Block, the campaign has rolled out with the program. It has also been supported by an online content series, ‘From House to Home’, about interior design and featuring The Block judge Shaynna Blaze.
The campaign is grounded in the idea that it is more important now than ever to make the home practical to suit every family’s needs.
Suncorp head of group brands, Tammy Hall, said: “This marketing and brand campaign emphasises that Suncorp can help customers meet their home goals, and brings to life some creative examples of other households doing the same.
“Whether it’s by budgeting like a boss with zero account keeping fees and sub-accounts, or taking advantage of our refinancing cash bonus, Suncorp is there to help Australians, including keen renovators inspired by this year’s The Block.”
Leo Burnett Sydney executive creative director, Andy Fergusson, added: “I think we’ve all realised how important our houses have become in recent times. And I think this spot really captures the nuances and pressures of home life, but also some of the positive aspects and joy that comes from being more connected to our families.”
The campaign film was directed by Paola Morabito of Finch.
Credits
Client – Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Suncorp Manager Marketing: Ben Ashtiani
Suncorp Brand & Channel Manager: Kirsten Wiskar
Suncorp Marketing Specialist: Michael Milne
Suncorp Content Lead: Claire Whish-Wilson & Lyndall Theodore
Sponsorship Lead: Jasmine Medved
Creative Agency – Leo Burnett
Executive Creative Director: Andy Fergusson
Copywriter: Eric Franken
Art Director: Marijke Spain
Chief Client Partner: Belinda Drew
Group Business Director: Grace Vizor
Senior Business Manager: Laura Egan
Business Manager: Claire Emery
Head of Strategy: Graham Alvarez
Senior Connections Strategist: Alexandra Roubine
Senior Integrated Producer: Justine Dooner
Integrated Producer: Lucy Appleyard
Multimedia Studio Manager: Dan Crozier
Designer/Finished Artist: Emily Boulton & Jason Cooper
Media Agency – OMD
Production Company – Finch
Director: Paola Morabito
