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Bruce McAvaney, BMF and Football Federation of Australia big winners at Mumbrella Sports Marketing Awards

Veteran sports presenter and commentator Bruce McAvaney has been named the Best Sports Presenter at the Inaugural Mumbrella Sports Marketing Awards, with BMF and the Football Federation of Australia the other big winners on the night.

The Sports Marketing Awards, hosted by Diamonds netball player Caitlin Bassett, took place at Sydney Cricket Ground on Wednesday night.

BMF’s You’ve Gotta Have a Team campaign for the Football Federation of Australia won three awards including Social Idea of the Year, Sports Ad Campaign of the Year and a highly commended for PR idea of the year.

The Riderless Bike for The Steve Waugh Foundation, created by Red Agency, Havas and Finch, won the PR Idea of the Year Award.

The Marketing Team of the Year Award was won by Fox Sports with AFL receiving a highly commended.

Meanwhile, AFL received the Sports Media Brand of the Year Award while Seven Sport was highly commended.

Fox Vision for Fox Sports took home the Best Fan Engagement Strategy Award.

For the Best On-Ground Activation Award, TLA Worldwide won for its Pool Deck at the Gabba activation for Cricket Australia.

TLA Worldwide also took home Sports Agency of the Year, with a highly commended going to Octagon.

 

The Mastercard: Official Sponsor of the Happy Slam campaign, which was created in collaboration with Ocatgon, McCann, DAN and Carat took home the Best Use of Sponsorship.

Strength to Care by Octagon, PHD, Liquid Ideas, TBWA and Milkmoney for Dove Men+Care was highly commended in the category.

The full list of winners for the Mumbrella Sports Marketing Awards:

Social Idea of the Year
You’ve Gotta Have a Team, BMF for Football Federation of Australia

Best Fan Engagement Strategy
Fox Vision, Fox Sports

PR Idea of the Year
The Riderless Bike, Red Agency, Havas and Finch for The Steve Waugh Foundation

Highly Commended:
You’ve Gotta Have a Team, BMF for Football Federation of Australia

Sports Agency of the Year
TLA Worldwide

Highly Commended
Octagon

Best On-ground Activation
Pool Deck at the Gabba, TLA Worldwide for Cricket Australia

Marketing Team of the Year
Fox Sports

Highly Commended
AFL

Sports Media Brand of the Year
AFL Media

Highly Commended
Seven Sport

Sports Ad Campaign of the Year
You’ve Gotta Have a Team, BMF for Football Federation of Australia

Highly Commended (2)
Strength to Care, Octagon, PHD, Liquid Ideas, TBWA and Milkmoney for Dove Men+Care
Support Network, The Works, Emotive, Amobee and UM for Optus

Best Use of Sponsorship
Mastercard: Official Sponsor of the Happy Slam, Octagon, McCann, DAN and Carat

Highly Commended
Strength to Care, Octagon, PHD, Liquid Ideas, TBWA and Milkmoney for Dove Men+Care

Best Sports Presenter
Bruce McAvaney, Seven Sport

Highly Commended
Matty Johns, Fox Sports and TripleM

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