BT launches campaign to ‘Prepare for the Best’

Financial services company BT has launched a new campaign created by Host carrying the tagline ‘Prepare for the best’.

The lead ad is set in a positive future with an elderly couple. The ad works backwards to present day with the couple getting younger until the moment they sign with BT.

See the ad:

Along with the TV ad are online videos designed to run on the company’s new website and through social media and includes interviews with BT employees discussing different services.

Host created the campaign with partners The Glue Society, production company Revolver with web and mobile by Sapient Nitro, media by MediaCom and PR by PEPR Publicity.