News BT launches campaign to ‘Prepare for the Best’ January 29, 2013 11:42 by Colin Delaney 1 Financial services company BT has launched a new campaign created by Host carrying the tagline ‘Prepare for the best’. The lead ad is set in a positive future with an elderly couple. The ad works backwards to present day with the couple getting younger until the moment they sign with BT. See the ad: Along with the TV ad are online videos designed to run on the company’s new website and through social media and includes interviews with BT employees discussing different services. Host created the campaign with partners The Glue Society, production company Revolver with web and mobile by Sapient Nitro, media by MediaCom and PR by PEPR Publicity. Mark Murray, the financial group’s CMO said the campaign was about getting Australians to start preparing for retirement now: “People know they need to do something but knowing where to start is the difficulty. This campaign recognises that Australians have many different moments in life and BT can help them get financially prepared.” The campaign will run across the major TV networks and include sponsorship of Channel 10’s Masterchef: The Professionals. There’ll also be outdoor, print, digital, social media and PR. Credits: Client: BT Financial Group Creative agency: Host Director: The Glue Society production company: Revolver Media agency: Mediacom PR agency: PEPR Publicity Web & Mobile: Sapient Nitro Colin Delaney topics Advertising, B&T, Campaign, Health insurance, Host, Mediacom, Revolver, The Glue Society Share Tweet Share Comments: 1 Add Comment Daniel-Jacob Santhou 29 Jan 13 Shoot me. Then shoot me again… Sounds like an American rip off for an Insurance Ad…….*wait for it*…. FROM THE 90s… Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 48 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?