B&T, the adman and the missing Twitter account
Dr Mumbo was sad to see that B&T magazine suffered a minor brand crisis when it emerged that it did not have control of the magazine’s Twitter account.
A helpful fan had set up the @bandt profile and even hooked it up to an RSS feed for the magazine. However, Twitter users became increasingly frustrated at the robot B&T’s tendancy to pump out several spammy posts at once and failure to answer tweets directed at it. It culminated in a spectacularly grumpy spray from blogger Zac Martin, who also writes for rival magazine Marketing.
It appears to have finally triggered B&T to do a little detective work. The staff eventually discovered that Nic Hodges, creative director of Clemenger BBDO Sydney, held the keys to the account. At the end of last week he handed them over – and, naturally, tweeted the moment.
Happily the B&T Twitter account finally has the magazine’s shiny new logo and modest new profile details: “Cutting edge, must read news that the advertising and marketing professional cannot live without.” Dr Mumbo would love to meet the advertising and marketing professional in question.
Interesting that the fake Twitter account of a mUmBRELLA competitor justifies “a minor brand crisis”, whilst Asher Moses is seen by mUmBRELLA as “the victim of fake Twitterer”.
It rankles me when what is labeled opinion is nothing more than thinly veiled self-serving mud-raking.
Love your work – just not this work.
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Thanks for youir comment “Richard”. Shouldn’t you tell the readers which building in Chatswood you’re posting from?
Cheers,
Tim – Mumbrella
Nice shot Tim F___k them an their apologists. Now, smoke em if you got em…:-)
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