Dr Mumbo

B&T, the adman and the missing Twitter account

Dr Mumbo was sad to see that B&T magazine suffered a minor brand crisis when it emerged that it did not have control of the magazine’s Twitter account.  

A helpful fan had set up the @bandt profile and even hooked it up to an RSS feed for the magazine. However, Twitter users became increasingly frustrated at the robot B&T’s tendancy to pump out several spammy posts at once and failure to answer tweets directed at it. It culminated in a spectacularly grumpy spray from blogger Zac Martin, who also writes for rival magazine Marketing.

It appears to have finally triggered B&T to do a little detective work. The staff eventually discovered that Nic Hodges, creative director of Clemenger BBDO Sydney, held the keys to the account. At the end of last week he handed them over – and, naturally, tweeted the moment.

Happily the B&T Twitter account finally has the magazine’s shiny new logo and modest new profile details: “Cutting edge, must read news that the advertising and marketing professional cannot live without.” Dr Mumbo would love to meet the advertising and marketing professional in question.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.