WE Buchan picks up top gong at PRIA’s Golden Target Awards
WE Buchan was named the PR Institute of Australia’s Large Consultancy of the Year at last night’s Golden Target Awards.
Presented in Sydney last night, the GTAs honour the best individuals and organisations across 25 categories, with 12 winners named.
Rebecca Wilson, CEO at WE Buchan, said: “This past year has been the culmination of a substantial transformation program to ensure we continue to replicate the first 30 years of our existence. We started the year as Buchan Consulting and finished as WE Buchan, following Seattle-based, multinational, independent agency WE Communications Inc taking a majority stake in our business. Our success is the sum of our team and the wonderful clients we work with.”
Sauce Communications was named Medium Consultancy of the Year while no winner was named in the Micro Consultancy of the Year, with Lynsey Reilly Communications picking up the highest award in that category with a Highly Commended.
The National President’s award was presented to three industry leaders:
- Susan Redden Makatoa (group managing director – corporate, Ogilvy PR) for her work developing the industry’s diversity and inclusion policy;
- Anthony Lowe (director, Roxburgh Group) for creating the PRIA Professional Framework;
- Carol Moore (principal, Moore Public Relations) for leading the development of benchmarks and best practice in measurement and evaluation of communication campaigns
Jenny Muir who was re-elected to her role as PRIA National President earlier in the day at the Annual General Meeting, said the Presidents’ award recipients make an invaluable contribution to the PRIA and the industry.
“I’m proud of the extraordinary leadership that they have demonstrated, and the significance of their contribution to the Institute and our industry. We are genuinely a stronger profession because of them,” she said.
The 2016 PRIA National Golden Target Award recipients are:
Large Consultancy of the Year
- WE Buchan [WINNER]
- Red Agency [HIGHLY COMMENDED]
- N2N Communications [HIGHLY COMMENDED]
- Porter Novelli Melbourne [COMMENDED]
- The Mint Partners [COMMENDED]
Medium Consultancy of the Year
- Sauce Communications [WINNER]
- History Will Be Kind [HIGHLY COMMENDED]
Micro Consultancy of the Year
- Lynsey Reilly Communications [HIGHLY COMMENDED]
- Timmins Ray [HIGHLY COMMENDED]
- LBPR [COMMENDED]
- Rhetoric PR Pty Ltd [COMMENDED]
Consumer Marketing
- Driving world’s biggest gamblers and ecstasy users to Thailand for offshore rehab – VIVA! Communications – [WINNER]
- Perth’s Newest Bar – McDonald’s Melville Burger Bar Launch – Professional Public Relations (PPR) [HIGHLY COMMENDED]
Top sPRinter (Emerging practitioners)
- Porter Novelli – Chanelle Shibata [HIGHLY COMMENDED]
- Red Agency – Taylor O’Conner [COMMENDED]
- icon.pr – Jack Dyas [COMMENDED]
Issues and Crisis Management
- Christmas and New Year’s Blood Blitz prevents blood shortage – Australian Red Cross Blood Service – Blood Service PR team [COMMENDED]
Public Affairs
- Protecting The North – Suncorp Group – Corporate Affairs Public Policy Team [COMMENDED]
- On-demand Transport Reform – Mills Wilson and Department of Transport [COMMENDED]
Business-to-Business Marketing
- The SAP Australian Digital Experience Report – Howorth Communications, in collaboration with AMR Research & The Factuary [HIGHLY COMMENDED]
Community Relations
- LEGENDAIRY Capital – Dairy Australia [COMMENDED]
- Waughs Championing Cause Close to Heart Stroke Prevention – VIVA! Communications – [COMMENDED]
Comprehensive/ Major Campaign
- Innovate PA – Australia’s First Large Scale Digital Hospital – Perduco Consulting and the Princess Alexandra Hospital [HIGHLY COMMENDED]
- Your vote will help shape Australia – Australian Electoral Commission [COMMENDED]
Content Marketing
- I Love Leftovers’ – Using digital and social content to create a social media movement in celebration of food, leftovers and sustainability behaviours – Icon Agency [WINNER]
- Headband for Good – Haystac [HIGHLY COMMENDED]
- Building confidence in Queensland Treasury through content marketing – Queensland Treasury [COMMENDED]
Digital and Social
- Primary IVF: Increasing access to high quality, affordable IVF – N2N & Primary IVF [WINNER]
- HBF Run for a Reason: Engaging an army of event advocates – HBF [HIGHLY COMMENDED]
- Headband for Good – Haystac [COMMENDED]
- From potential backlash to massive support: the power of social and digital on the North McKinnon Centre Level Crossing Removal Project – Level Crossing Removal Authority [COMMENDED]
Experiential
- Brisbane Winter 2015 Campaign – Haystac [WINNER]
- EBAY Innovation Lab – Pulse – Richard [HIGHLY COMMENDED]
Government Sponsored Campaigns
- Raising the profile of TAFE Western Sydney – TAFE Western Sydney/Sefiani [HIGHLY COMMENDED]
- Water Utility Cracks Records with Integrated Safety Campaign – Seqwater [HIGHLY COMMENDED]
- New Horizons – a mission to Pluto – CSIRO [HIGHLY COMMENDED]
- ReCreate – National Recycling Week 2015 – Brisbane City Council Waste & Resource Recovery Services [COMMENDED]
- Your vote will help shape Australia – Australian Electoral Commission [COMMENDED]
Health Organisations
- Innovate PA – Australia’s First Large Scale Digital Hospital – Perduco Consulting and the Princess Alexandra Hospital [WINNER]
- Don’t be bone idle- ‘Know Your Bones’ to help curb bone fractures – VIVA! Communications [HIGHLY COMMENDED]
- Rise & Recharge – Fenton Communications and Baker IDI Heart and Diabetes Institute [HIGHLY COMMENDED]
- Healthy Bones Action Week – Fit, Fab and 50 Challenge – The Reputation Group [HIGHLY COMMENDED]
- Understanding genes key to eliminating deaths from anorexia nervosa – VIVA! Communications [HIGHLY COMMENDED]
- Primary IVF: Increasing access to high quality, affordable IVF – N2N & Primary IVF [HIGHLY COMMENDED]
- Gaucher Disease: telling the patients’ story through data visualisation – Weber Shandwick [COMMENDED]
- Health Destination Pharmacy Campaign – Pharmaceutical Society of Australia (PSA) [COMMENDED]
- ADHD: It’s About Time – seeing the impact of ADHD through the eyes of parents and carers – Weber Shandwick, with Shire Australia [COMMENDED]
Integrated Marketing and Communication Campaign Strategy
- Northern Adelaide Senior College enrolment campaign: Change your story – communikate et al [HIGHLY COMMENDED]
- Story Bridge 75 – Brisbane City Council [HIGHLY COMMENDED]
- Growing Bigger in a Smaller Pool – Pesel & Carr [COMMENDED]
- 2015/16 Yellow Pages and White Pages program launch – Haystac [WINNER]
- ‘Can I Foster?’ Campaign – Superdream [WINNER]
Internal/Change Management Communications
- Innovate PA – Australia’s First Large Scale Digital Hospital – Perduco Consulting and the Princess Alexandra Hospital [WINNER]
- Melbourne Market Relocation – Fenton Communications – Melbourne Market Relocation Team [HIGHLY COMMENDED]
- Kings Square – HBF [COMMENDED]
- a-FUSION: humanising a massive IT system change – Ogilvy Impact and Canon Australia [COMMENDED]
Small budget/Pro Bono
- Crime Stopper’s Local Suburbs Awareness Campaign – OPF Consulting [HIGHLY COMMENDED]
- Walking Wounded – Saving returned service men and women from suicide – Red Agency [COMMENDED]
Sustainability/Corporate Social Responsibility
- ‘I Love Leftovers’ – Using digital and social content to create a social media movement in celebration of food, leftovers and sustainability behaviours – Icon Agency [COMMENDED]
PR Educator of the Year
- Queensland University of Technology – Dr Amisha Mehta [HIGHLY COMMENDED]
In-house PR Team of the Year
- Opening Doors Across Australia & New Zealand – Airbnb [COMMENDED]
- ING DIRECT [HIGHLY COMMENDED]
- The Lott PR team – Tatts Group Lotteries [HIGHLY COMMENDED]
- Institute for the Study of Social Change – Institute for the Study of Social Change [HIGHLY COMMENDED]
National Campaign of the Year
- Primary IVF: Increasing access to high quality, affordable IVF – N2N & Primary IVF [WINNER]
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