Buddy Telco launches first TVC, introduces brand mascot to Australians

December 2, 2024 9:53

Aussie Broadband’s digital first telco, Buddy Telco, has launched its first TVC, introducing the brand and its mascot – Buddy the dog.

Conceptualised by Thinkerbell Melbourne, the campaign shows Buddy as a reliable best friend – ensuring seamless playback of videos, fast downloads, and reliable service.

The telco launched in July this year, designed to give Australians a simple, seamless digital-first experience. Users are able to manage everything through the app, website, and live chat, with services offered using automation and machine learning.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.