Dr Mumbo

Budget 2014: The front pages

If you don’t know what Joe Hockey looks like you’ll probably be a bit baffled by most of this morning’s front pages, which feature cartoon versions of our treasurer weilding everything from a ‘debt’ syringe to a chainsaw. Here’s what the front pages said.

We’ll start with the one that’s normally best in class, News Corp’s Courier Mail:

Courier Mail budget front page


Similarly Seven West Media’s Perth paper The West Australian has gone with a diet theme:

West Australian budget front page


News Corp’s Sydney tabloid the Daily telegraph went for the cartoon doctor:

Screen Shot 2014-05-14 at 7.50.01 am

While Melbourne’s Herald Sun gets topical with a Godzilla reference (and Hockey as Shrek…?):

Herald Sun budget edition


Fairfax’s metro dailies went for a 20-page wrap around detailing the budget, which were noticably light on ads, and were no less vocal in their opinions on the budget measures, with the Sydney Morning Herald trumpeting:


SMH budget front page

The Age also went in a similar vein, with a series of implements coming out of Joe Hockey’s neck:

The Age front cover 14 May

For the national papers The Australian wears it’s heart on its sleeve:

The Australian budget front page

As does the Australian Financial Review:

AFR budget front page

Sadly the NT News couldn’t find a way to crowbar the word clacker into its budget splash. Instead it had to cover the state budget in the Northern Territory as well as the federal one:

Screen Shot 2014-05-14 at 7.48.02 am


Or more specifically, the tweet they put out last night:

NT News tweet on budget

Meanwhile Twitter caught Prime Minister Tony Abbott popping in to a couple of parties after the budget news.

One was with Daily Telegraph editor Paul ‘Boris’ Whittaker, which was deleted by Sunday Tele chief reporter Linda Silmalis quick smart:

Daily tele and Tony drink

But the PM wasn’t being partisan, he also popped along to see his old sparring partners at Fairfax:

Tony Abbott at SMH post budget dinner







Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.