Budget Direct aims for ‘talkability’ with two more ads starring aliens Zeek and Zia

Budget Direct completes its move away from unconventional couple Michael and Michelle in new ads from the insurance brand.

The ads cement alien couple Zeek and Zia as the new faces of the brand as the company continues its departure from the previous pairing of an older Australian man and younger French woman.

The low cost insurance company began to transition away from Michael and Michelle with a parody of the brand’s original ad which featured Michelle in the shower. The first ad for the new direction saw a pastiche of the spot showing Zia and Zeek in a similar bathroom scene.

After the airing of the initial spot featuring Zeek and Zia, Jonathan Kerr, Budget Direct’s director of marketing and digital, said social media monitoring system Radian6 found Budget Direct was the most talked about brand when compared to others in the market that aired ads during the same period. He added that Zeek and Zia are already building a fan base.