Budget Direct, Volt Bank, Metlife and more join the Mumbrella Finance Marketing Summit

Jonathan Kerr, CMO of Auto & General, will take delegates behind the scenes of Sarge, Captain Risky, ‘Boojay Boojay’ and more of Budget Direct’s whacky campaigns at this year’s Mumbrella Finance Marketing Summit.

Captain Risky and more of Budget Direct’s crazy campaigns will be explained at the summit with Kerr and Cleaver

One of the most creative brands in the finance industry, Kerr will be joined on stage by 303 MullenLowe CEO, Nick Cleaver, to delve into the strategic thinking that lay behind the campaigns and share some of the learnings from the work that spans the last ten years.

The Mumbrella Finance Marketing Summit takes place on July 25 at the Four Seasons in Sydney and features some of the best known and up and coming brands operating in the finance industry in Australia.

Lawler will join the panel on finance literacy

Also confirmed is a panel on whether finance brands responsible for educating consumers.

Ava Lawler, CEO of Possibility Partnership, Belinda White, director of marketing and communication at Qualitas, Maria Loyez, chief customer officer at Volt Bank and Andrew Pegler, principal of Andrew Pegler Media will delve into the topic.

Volt Bank returns to the summit, this time with chief customer officer, Loyez

They’ll unpack finance literacy, how to improve it and what role marketing plays in educating its consumers to provide better business outcomes and relationships with its consumers.

Metlife Australia CMO, Jeremy Simmons, will also join the summit discussing how marketing science can close the gap between brand and client.

The brand’s recent marketing strategies have been based on a marketing science approach to support business partners and establish thought leadership platforms. In the session, Simmons will take delegates through some examples of different types of research and how the business is using them in various ways to deliver real business value.

As previously announced, Yell Creative will present the findings of research on marketers in the finance research at the Mumbrella Finance Marketing Summit. There is still time to be involved in the survey and have your say. Click here to get involved.

Earlybird tickets for the summit are on sale now and can be purchased here.


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