Budget Eyewear appoints Woosh
PR agency Woosh has won a brief for retail brand Budget Eyewear.
The announcement:
Sydney 1 September, 2010 – Consumer communications agency Woosh has today announced it has won a four month campaign to promote Budget Eyewear, a Luxottica retail brand company which has operated in Australia since 1977.
With a national chain of over 110 outlets throughout Australia and New Zealand, this is the first time that Budget Eyewear will use public relations to raise its brand profile and grow awareness around eye health in both Australia and New Zealand.
“Two Australian agencies and one New Zealand agency were invited to pitch for this campaign,” said to Penny Parkinson, Budget Eyewear’s Marketing Manager. “Woosh was selected for a number of reasons, not least the team’s obvious passion for the brand. Their interesting and different ideas also really gelled with us, as did their overall drive to get the Budget Eyewear brand out there.”
Budget Eyewear’s initial brief was to increase appointments and sales as well as create brand fame, credibility and point of difference. It was on the latter point in particular that the Woosh team quickly realised that this campaign would be most successful if it harnessed the passion and experience of Budget Eyewear’s workforce.
“Engaging with select members of the Budget Eyewear team prior to the pitch was enormously insightful. We quickly realised that here are some folk who are not only truly professional, they are hugely passionate and then some about the state of eye care in Australia and over the Tasman,” said Simon Murphy, CEO of Woosh. “As a result our proposed campaign will have both a strong consumer and community focus.”
Woosh was launched in 2009 to represent high-profile FMCG and lifestyle brands. Headed by Rebekka Thompson-Jones, the division blends expertise in social media with innovative consumer PR insights. Woosh has already successfully designed and managed a number of high profile campaigns for clients that include Woolworths, Tiger Airways and the World Wildlife Fund.
“We are over the moon to have been selected by Budget Eyewear for this campaign. It is a privilege to be working with an organisation that has caring for the community already at the centre of its cultural core,” said Murphy.
Source: Woosh press release
