Bulldog Skincare appoints We Are Different to its PR account

Edgewell Personal Care has appointed We Are Different to the public relations account for Bulldog Skincare For Men.

The appointment comes just ahead of the agency marking its first anniversary, with Fleishman Hillard’s former head of consumer, Stuart Terry, at the helm.

Bulldog Skincare joins We Are Different’s growing client list

Di Timlin, senior marketing manager of shave and skincare at Edgewell Personal Care, found the agency’s ‘out-of-the-box’ approach appealing.

“The men’s grooming category is growing at an incredible rate, representing a huge opportunity for brands that can break through and capture consumer loyalty and trust,” Timlin said.

“Different’s out-of-the-box creative thinking and understanding of the Australian consumer landscape really stood out. We’re excited by the partnership and what it will do to help push our brand forward in Australia.”

In 2018, Bulldog Skincare appointed Men At Work to its public relations account.

Michael Willcocks, general manager of Men At Work, told Mumbrella: “We’d like to congratulate them for winning the account and wish them all the best. We look forward to seeing the work they continue on the back of the work we did over the last few years.

“It’s been a tough time for the industry but I think we’re all just seeing the light at the end of the tunnel.”

Bulldog Skincare For Men joins Different’s client list which includes Berocca, Snapchat, Acast, Turtle Beach and The Black Dog Institute.

Terry said: “We’re building a community of clients and staff that can see both the communication and commercial impact of doing things differently.

“It’s amazing to see how receptive brands have been to the agency proposition – particularly during these trying times where an ‘adapt or die’ mentality has never been more important.

“Our first birthday represents an exciting time for the agency – we’ve shown we can deliver results-driven work for world-class global and local brands, while still maintaining the energy, hunger and out-of-the-box thinking that you’d expect from an emerging agency.”

We Are Different is Mumbrella’s CommsCon Award winner for Boutique PR Agency of the Year.


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