Stuart Terry departs Fleishman Hillard to launch PR agency We Are Different

Head of consumer at TBWA’s communications agency Fleishman Hillard, Stuart Terry, has left the business to launch his own PR and content agency We Are Different.

The agency is launching with two foundation clients, podcasting company Acast and recruitment company Synaco Global.

Terry leaves has left his role as head of consumer at Fleishman Hillard to launch new agency We Are Different

Terry was at Fleishman Hillard for just over three years. Prior to his role there, he was the associate director of Citizen Relations International in Toronto, Canada.

Terry’s new endeavour, We Are Different, will take on an agile structure to make it available to a variety of clients, he said. The agency also promises measurement outcomes that relate to each client’s business.

The objective of the new agency is to offer “big agency creative thinking that drives real business impact, without the big agency cost or bureaucracy.”

Terry stated: “We put ‘different’ in our name to hold ourselves accountable. It’s our commitment to never rest on our laurels – to always push brands forward and achieve the best result for our clients and our people.

“Clients are coming to us because they want a more efficient creative process, a more agile way of working, or a more impactful pricing model. Already the response has been really strong.”

Terry’s new agency is called We Are Different

Henrik Isaksson, managing director at Acast Australia and New Zealand, said in a statement: “Different wowed us with their fresh approach and creative thinking. We’re excited by the agency partnership and its potential to drive significant growth for our business.”

Acast is the home to podcast titles ‘David Tennant does a podcast with…’, ‘My Dad Wrote a Porno’, ‘The Osher Gunsberg Podcast’ and the Guardian Australia’s ‘Politics Live’. We Are Different will be managing the PR account for Acast in Australia and New Zealand.

We Are Different will be working with Synaco Global’s integrated marketing campaigns, overseeing its operations across PR, social and digital channels.

Lia Perre, marketing lead at Synaco Global, said: “Different surpassed expectations by injecting emotion and creativity into a category that’s synonymous with emotionless, sales-driven tactics. We’re confident the agency’s brand-first approach will help build awareness and generate new client leads.”


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