Bumble teams with Ted Lasso to bring Bantr dating app experience to life
Bumble, the women-first dating and social networking app, is announcing a partnership with Apple’s global hit, Emmy Award-winning comedy Ted Lasso to bring the Bantr experience, the fictitious dating app featured on the show, to life.
The announcement:
Today, Bumble, the women-first dating and social networking app, has partnered with Apple’s global hit Emmy Award-winning comedy Ted Lasso to let members experience Bantr, the fictitious dating app featured on the show.
Launching this Thursday, 13 October, at 7pm local time, a weekly Bantr Live experience will be available free of charge in Bumble’s Date Mode and people on Bumble can RSVP directly within the app beginning today.
In the show, Bantr requires people to chat without seeing any pictures of the other person and create a connection over what is written. The Ted Lasso branded experience within the Bumble app will mirror this format by putting personality first and connecting people in a fun, pressure-free way to briefly chat with a timed conversation without any photos shared. After three minutes, each person will be asked if they would like to continue the conversation and if both people choose to match, their chat will live in their Date Mode queue and their profile will then be available to view.
“As huge fans of Ted Lasso, we were so excited to bring the Bantr Live experience to our community,” said Olivia Yu, Global VP of partnerships. “The spirit and themes of the show connect deeply with our mission and values, and the premise of Bantr is a dating experience many of our members have expressed interest in over the years. Bantr Live enables our community to connect with someone unexpected and learn more about a person before seeing them. We look forward to people on Bumble having fun with Bantr Live and connecting and dating in a new and exciting way.”
Source: We Scout
