Bundaberg Red: As smooth as life is rough
A fisherman, catfish and a swimming tongue feature in a new campaign for Bundaberg Red by Leo Burnett Sydney.
The ad introduces the the idea that a catfish has 18 times more taste buds that humans, but is ‘nature’s cruelest joke’ as it is restricted to life in a pond.
The ad finishes with the line, ‘As smooth as life is rough’.
LIKE!
DISLIKE!
I guess the tongue worked for Extra Dry so why not have a crack with a sinking ship
SITTING ON THE FENCE!
I like the idea, but the tongue automatically took my brain to TED. Not sure it’ll have the same effect on non-ad nerds though.
Am I missing something? Oh yes, the humour. It has none.