Bundaberg Red: As smooth as life is rough
A fisherman, catfish and a swimming tongue feature in a new campaign for Bundaberg Red by Leo Burnett Sydney.
The ad introduces the the idea that a catfish has 18 times more taste buds that humans, but is ‘nature’s cruelest joke’ as it is restricted to life in a pond.
The ad finishes with the line, ‘As smooth as life is rough’.
A longer version of the ad is also set to break on television.
LIKE!
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DISLIKE!
I guess the tongue worked for Extra Dry so why not have a crack with a sinking ship
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SITTING ON THE FENCE!
I like the idea, but the tongue automatically took my brain to TED. Not sure it’ll have the same effect on non-ad nerds though.
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Am I missing something? Oh yes, the humour. It has none.
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