Bundaberg Red: As smooth as life is rough

A fisherman, catfish and a swimming tongue feature in a new campaign for Bundaberg Red by Leo Burnett Sydney.

The ad introduces the the idea that a catfish has 18 times more taste buds that humans, but is ‘nature’s cruelest joke’ as it is restricted to life in a pond.

The ad finishes with the line, ‘As smooth as life is rough’.

A longer version of the ad is also set to break on television.



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