IAB Australia report confirms talent shortage as wages surge
The inaugural Industry Talent Report from the IAB Australia has confirmed growing discussions about the talent shortage across the national advertising industry.
The report has found that job vacancy rates for digital advertising and ad tech industry roles have more than doubled in the last 12 months, to reach 9.8%, this being driven by several contributing factors, including strong market growth, changes in visa rules, lack of incoming talent due to border restrictions, and the entry of new large global organisations into the local market.
Mumbrella has covered the talent crisis in recent months, including a poll earlier this week, following an in depth analysis of the conditions leading to the current market shortage, in which director of content, Damian Francis suggested this has been years in the making.
