Bundberg Rum enters 3-year deal with NRL gets naming rights for Super Saturday series

April 1, 2016 3:26

Bundy footy The NRL has lured Diageo’s Bundaberg Rum as a major sponsor, inking a three-year deal with the brand to name its Saturday fixtures.

The deal marks the return of the brand to the League after a three-year break and includes the final series and a link to the State of Origin Series.

Bundy will also be the official spirit of the NRL.

Bundaberg marketing manager, Jodi McLeod, said the the new partnership would be used to support the brand’s ongoing mainstream marketing.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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