Media agency Carat adjusts APAC advertising spend forecasts due to slowing growth

Miranda Ward

April 1, 2016 3:16

Advertising spend in Asia Pacific is expected to climb 4.4% in 2016, marginally slower than the global average, according to data released by Dentsu Aegis media agency Carat.

The regional growth is slower than the 4.7% predicted in Carat’s September data, with several markets hit by declining business and consumer confidence.

In Australia, 5h3 +2.5% growth in advertising spend seen last year is forecast to continue in 2016 to reach $13.7b by the end of the year.

China’s ad spend is forecast to rise 5.8%, down from 6.5% previously forecast, with South Korea, Taiwan and Malaysia also seeing a slow down in growth.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.