Bupa hands creative to Big Red
The Big Red Agency has been awarded the Bupa creative account following a pitch.
The agency, best known for its work with Coles and run by Ted Horton, beat out Publicis Mojo and Ogilvy for the account after incumbent Clemenger BBDO Melbourne declined to pitch.
Clemenger had held the account for more than 15 years, and was reappointed to it in June 2009 alongside fellow Omnicom agency OMD, which currently handle’s the brands media buying.
Bupa’s Marketing Director, John Moore, said he was enthusiastic about working with Big Red adding: “Big Red have demonstrated a genuine passion in working with Bupa to develop and cement our reputation as Australia and New Zealand’s leading health and care company.
“Bupa is a diverse health and care company, which operates a range of businesses in both purchasing and health and care services. I am confident that the fresh thinking Big Red brings to our account will help us broaden consumers’ understanding of our business and to clearly differentiate us in an increasingly competitive marketplace.”
Moore thanked Clemenger for its work on the account, adding: “The success of the ‘Find a Healthier You’ campaign was a pivotal step in Bupa’s journey toward recognition as a broad-based health company.
“We look forward to working with Big Red to explore new ideas, perspectives and thinking as Bupa continues to grow its health and care activity in Australia and New Zealand.”
Nice one Ted.
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Wow.
Sign of the times.
Congrats to Ted “I give zero fucks about Adland” Horton.
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Don’t suppose this means premiums will go ‘down down’?
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Hi Ben, nice joke, I like how you made it twice
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A jump from one extreme of the communications spectrum to the other just doesn’t make sense!?
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If an agency holds an account for 15+ years you’d probably think yourself lucky?
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As both a Bupa member, and a member of the advertising community, I am waiting in horror to see what next as the race for new members begins.
I’d like to see Bupa focus more on delivering “why” I can Find a Healthier me.
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