Mastercard reminds crowds of how boring the Australian Open experience once was

Mastercard has launched a new ad contrasting the staid behaviour expected of tennis crowds in the 1950s with the rowdier atmosphere of today’s Australian Open.

Created by McCann, the campaign is designed to promote Mastercard’s sponsorship role as the event’s payment partner.

The ad shows footage from the Australian Open in the 1950s, while the voiceover sets out the demanding restrictions on audiences around dress code and behaviour back then.