Burger Urge seeks employees who want to murder their boss in new campaign

Burger Urge, a Brisbane-based burger franchise, has asked employees who want to murder their boss to take the challenge of being their own boss, with the aim of attracting new franchisees.

The ‘Want to Murder Your Boss’ digital campaign invites disgruntled employees to help in the brand’s growth by buying a chain store.

Sean Carthew, co-owner and director at Burger Urge, said: “Every other person you speak to wants to kill their boss at one time or another, so our latest franchisee campaign is having a little fun with it, just saying what many people are already thinking.”