Burger Urge seeks employees who want to murder their boss in new campaign
Burger Urge, a Brisbane-based burger franchise, has asked employees who want to murder their boss to take the challenge of being their own boss, with the aim of attracting new franchisees.
The ‘Want to Murder Your Boss’ digital campaign invites disgruntled employees to help in the brand’s growth by buying a chain store.
Sean Carthew, co-owner and director at Burger Urge, said: “Every other person you speak to wants to kill their boss at one time or another, so our latest franchisee campaign is having a little fun with it, just saying what many people are already thinking.”
Targeting those Australians at breaking point with their boss’, Carthew said they are looking for entrepreneurs who want to be their own boss’ and are ready for a new challenge.
The franchise currently has 19 stores across Queensland and NSW, aiming to open an additional seven stores in coming months.
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Sorry. Don’t see the “little fun” in this.
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What could go wrong? How tasteful. This has to be a windup expecting the backlash to give them free publicity. Utterly disgraceful concept.
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