Burson-Marsteller’s CEO Margaret Key joins Zeno as chief executive

Burson-Marsteller’s Asia Pacific CEO Margaret Key has exited the business for a new role as the CEO of Zeno Group across Asia Pacific.

Key was the CEO at Burson-Marsteller for more than three years, joining the company from Edelman Japan in 2010 where she was its managing director.

Margaret Key joins from her last role as CEO of Burson-Marsteller

Zeno describes itself as an integrated communications agency, born from PR.

In her new role Key will oversee Zeno Group’s 135 employees across Australia, India, Singapore, Malaysia and Indonesia.

“We are thrilled to have someone of Margaret’s high profile and calibre join Zeno in Asia Pacific, a vitally important region as our business continues to expand and globalise,” Barby Siegel, CEO of Zeno Group, said in a statement.

“In addition to her deft leadership skills, Margaret understands the balance of local experience and global strategy. This is especially important as more and more of our clients look to us for an integrated Asia solution.”

Key added: “Zeno’s fearless, entrepreneurial culture is the perfect place for me, and the ideal opportunity at this time given their incredible momentum globally and commitment specifically to expanding in Asia.

“It’s also a welcome return for me to the Daniel J. Edelman family, where my career first began.”

Zeno Group’s clients include Lenovo, Wuling Motors, Netflix, Intel, Prudential, Johnson & Johnson and Temasek.


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