Adshel donates Anzac posters
Outdoor firm Adshel has donated panels to 40 bus shelters across Australia and New Zealand’s capital cities for Anzac Day.
In its third year, the ANZAC Day community engagement initiative will feature the phrase ‘Lest We Forget’ and a reminder of the history behind this national holiday.
The campaign will run across 40 sites in capital cities in Australia, as well as Auckland and Wellington in New Zealand for the first time this year.
Nicole McInnes, Director of Marketing at Adshel said: “Hundreds of thousands of people will be able to see these messages at busy tram stops and bus shelters across the nation. We hope it will help remind people to take a moment out from their busy lives to reflect on the true meaning of ANZAC Day.”
Adshel says the panels are worth about $160,000.
The campaign is currently live and will run through the month of April.
Well done, great tribute
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