Business leaders come together in campaign to end indigenous disadvantage

Australian business leaders, including Kerry Stokes and James Packer, have banded together to launch a campaign to address the problems faced by the country’s indigenous communities.

The GenerationOne campaign is being led by billionaire businessman Andrew “Twiggy” Forrest and has also attracted support from the Lowy family and Lindsay Fox, as well as Westpac and NAB, which are pledging some 50,000 places for indigenous Australian in their workforces.

George Patterson Y&R has stepped in to produce the multi-media campaign, with the agency also providing a 12-month scholarship to provide a start for young indigenous Australians in the marketing communications industry.


  • Client Contact: Annie O’Rourke, GenerationOne
  • Executive Creative Director – Julian Watt
  • Head of Art – Dean Mortensen
  • Copywriting – Tim Arrowsmith
  • Producer – Alex Hay
  • TV Production – Revolver
  • Director – Steve Rogers
  • DOP – Warwick Thornton
  • Music – Turning Studios
  • Stills Photography – Matt Hoyle
  • Media agency – Mitchell & Partners

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