Is your business ready for the content explosion?
As the way campaigns are delivered continues to evolve Group IMD asks whether you’re ready for the new content era?
Today, there’s already more to do with less time. TV advertising campaigns require faster implementation and content is updated more frequently. Around the world advertisers are changing offers, targeting postcodes, integrating TV and social campaigns, and more.
Agencies need to be more agile than ever.
And tomorrow, things will move even faster.
